If you know me, then you know surgical robotics is my sweet spot, so there was no way I was missing SRS2026! There's a moment at every conference where the story tells on itself. For me, that was at the pre-conference investor sessions on Wednesday. Dr. Vip Patel showed a telesurgery case performed more than 1,500 kilometers away with just 51 milliseconds of latency. This is great from a conceptual or humanitarian perspective, but what about real life? What about: Licensure?

The Multiplier That Turns Early Traction Into Market Momentum There's a slide in nearly every MedTech deck labeled "Partners." It's a wall of logos sorted by prestige. Most of them have never moved a single unit. That's the trap. In the U.S. market, a partnership is either a multiplier or a distraction wearing a press release. There is no middle ground. And the odds aren't your friend. The failure rate for strategic alliances is famously grim, commonly pegged at around half.

The Factor That Makes or Breaks Renewals, Expansions, and Long-Term U.S. Adoption The first sale gets all the attention. It's the LinkedIn post. The celebratory email. The board slide with another hospital logo added to the pipeline because apparently one contract means world domination now. Unfortunately, it's also the sale that's most likely losing you money. Step 8 was about getting a hospital live. Step 9 is about making sure they never want to leave. Launch is an event.