The Internal Operating System That Determines Whether You Scale or Collapse Under Your Own Weight Every step of this program so far has pointed outward: the market, the buyers, the partners, the hospitals. This one points at the thing most likely to sink you. Which is the company you built to chase all of it. Here's the uncomfortable version. Somewhere on LinkedIn right now, a founder is proudly listing themselves as head of sales, head of customer success, head of partnershi

Stop Calling Every Hospital a Prospect. They're Not. One of the fastest ways to waste a year after FDA clearance is convincing yourself every hospital is a prospect. They're not. Some hospitals move quickly. Some move slowly. Some have physician champions who can push a new technology through procurement in a matter of months. Others have enough internal politics to turn a simple pilot into a multi-quarter project. And yet one of the most common mistakes I see in early-stage