The Internal Operating System That Determines Whether You Scale or Collapse Under Your Own Weight Every step of this program so far has pointed outward: the market, the buyers, the partners, the hospitals. This one points at the thing most likely to sink you. Which is the company you built to chase all of it. Here's the uncomfortable version. Somewhere on LinkedIn right now, a founder is proudly listing themselves as head of sales, head of customer success, head of partnershi